12 Step Roadmap Fast Track

The 12 Step Roadmap Fast Track is the quickest way for any local business to succeed. Completely focused on organic marketing, the 12 Step plans are a holistic way of looking at online customer acquisition.

Free home services website and special pricing available for our preferred partners.
Contact us to see if you qualify.

Fastrack Plan	Entry	Basic	Standard	Preferred	Platinum	VIP
Monthly	$500/Mo or $5500/Yr	$800/Mo or $9000/Yr	$1500/Mo or $17000/Yr	$2250/Mo or $25000/Yr	$3500/Mo or $39000/Yr	$6000/Mo or $69000/Yr
Account Mgmt	Entry	Basic	Standard	Preferred	Platinum	VIP
Website	Rad Site	Rad Site	Custom Site	Custom Site	Custom Site	Custom Site
SEO Keywords	5	10	20	30	40	50
Target Cities	1 Location	1 Location	2 Locations	3 Locations	4 Locations	5 Locations
Content Monthly	1 Page	2 Page	3 Page	4 Page	5 Page	6 Page
High DA Link-building	15	20	45	70	95	120
Local Listings	-	-	40 Accounts	50 Accounts	60 Accounts	70 Accounts
Results Reporting	Included	Included	Included	Included	Included	Included
Monthly	$500	$800	$1500	$2250	$3500	$6000
Yearly	$5500	$9000	$17000	$25000	$39000	$69000

Free home services website and special pricing available for our preferred partners.
Contact us to see if you qualify.

Phase 1

Web. Tech. Brand.

Let’s get started by setting up a strong infrastructure so everything else you invest in is seeing maximum returns for the investment. Let’s ensure that we limit risk as much as possible during this phase.

Technology Infrastructure:

Google Domains – Website Domain
Google Apps/GSuite – Email Hosting
Google Analytics
Google Web Master
Google Data Studio
Google My Business
YouTube Channel
Strong Servers -Website Hosting, Maintenance, Security, SSL, CDN, Updates, Backups
Code Optimization Team
Schematic Markup Optimization Team
Branding strategy/Guidelines

Website Infrastructure:

RAD SITE: (Rapid Application Development) – LINK

Great for 1st time website owners
Great for replacing a small website with 20 pages or less
Simple design
Easy editor
Content Management System (CMS)
Make Changes Yourself
Design can improve over time with Results Plan

AMP SITE: (Accelerated Mobile Pages)

Limited to No Design
Limited or No 3rd Party Apps or Integrations
Developed for Speed
Limited Images – Only small compressed images
Lot’s of Content and a Strong SEO Plan
Conversion Rate Optimization Strategies (Results Plan)
No CMS or Easy Editor
Pay for Dev Changes as Needed

CUSTOM SITE: (Custom Designed Website with CMS)

Important for company with specific branding guidelines
Good brand recognition in community
Completely custom design
Slower load times because of design elements
More established company with more 3rd party integrations

eCommerce / Transactional Website: LINK

Designed for Services (strong content needed) Conversions
Designed for Product Conversions (product catalog needed)
Designed for Subscriptions (monthly recurring subscriptions)
Integrated with to sell Products, Services, Recurring Subscriptions and Systems

In all cases – make sure your website is not 2 years or older – technology changes too fast to stay in the same technology. Technology is retired as new logic replaces it… Your marketing dollars will depreciate if your technology becomes outdated.

Phase 1

Pase 2

Content Strategy

Clearly Define Content strategy necessary for growth.

Initiate Product Planning and Inventory List

List Services you want to sell
List Cities you want to sell them
List Search Terms Consumers use frequently
List Frequently Asked Questions
What Products do you have pages of content for?
What services do you already have content for?
What target locations (cities) do you already have unique content for?
What FAQ’s do you already have unique content for?
What products, service, services variations, and locations do you want to compete for but you do NOT have any content or pages?
Do you have any pages on page 2 of Google for a highly searched term in a city you wish to serve (low hanging fruit)?

Complete Research

Research frequency of search term
Research timing of search term usage
Research frequency of search term by city you wish to sell
Research number of competing pages for each search term and city
Research the SWOT for each competitor currently ranking on page 1 for each search term
Prioritize your search terms (services) and geo targets (cities) based on what can generate cash the fastest (produce the most probable ROI in the shortest duration possible based on your starting point, what you are willing to invest and the competition you wish to beat).

Implement Monthly Content Writing and Publishing Strategy

Rural Area or page you wish to improve – Add 300 words of SEO Content. $100
Low Competition City – Add 750 words of Content
Medium Competition Area – Add 1500 Words of Content
High Competition Area – Add 2500 Words of Content

Choose your budget for monthly content writing and continue to add content to your website.

Pase 2

Phase 3

Conversion Automation

Conversion Automation is the process of implementing the people and technology necessary to increase conversions. The combination of a results plan for improving individual pages, conversion technology, implementing an experienced virtual sales team and improving your CSR’s conversion process will ensure you have a click through rate per impression.

Conversion Automation Technology:

Click to Call
Web Forms
AI Chatbot
Online Scheduling
Online Texting
Sign up for Text Reminders
Sign up for Email Newsletter
Sign up for Virtual Service
Order Filters on Auto-ship
Sign up for Maintenance Subscription
Pay for Tune Up Online (Spring and Fall)
Order System Online
Sign up for Financing Online
Sign up for Referral Rewards Program Online

Virtual Sales Team:

By leveraging our partners Virtual Sales Team, you can outsource the process of taking leads and converting them with experienced virtual comfort advisors.

CSR Training:

Leverage our partners CSR training program to improve your overall interactions with prospects and customers.

Phase 3

Phase 4

Search Engine Optimization

Focus on getting to page 1 of Google in the organic results! Top 10

Test 1 phrase and location – $300 monthly. Feel what it’s like to be an option on page 1 of Google. Make some money and start a SEO plan.
Basic SEO Plan – 5 Key Phrases and 1 Target City
Standard SEO Plan – 10 Phrases and 1 Target City
Premium SEO Plan – 20 Phrases and 2 Target Locations
Business SEO Plan – 30 Phrases and 3 Target Locations
Platinum – 40 Phrases and 4 Target Phrases

Make some money, then add another phrase or move up to the next plan. Keep growing – keep doing more of what works. Owning a phrase (i.e. a service) in a target GEO location (i.e. a cities) in a page 1 top 3 organic results area is like owning one of the 10 cash machines in that city – you just need to make it the BEST EXPERIENCE when they find you.

Phase 4

Phase 5

Brand & Reputation Management

Implement the technology, people and processes to start systematically building your culture, brand and reputation.

Reviews & Reputation Monitoring
On page reviews acquisition
Google reviews acquisition
3rd party site reviews acquisition
Customer Feedback System
Branding Evaluation Loop

Phase 5

Phase 6

Results Plan – Conversion Rate Optimization

Once you are ranking – it’s time to implement a results plan. Within this plan – we will focus on CRO – Conversion Rate Optimization. That is making various improvements of the page through iterations and A/B variant testing. Page improvements may include the following and they are done in batches of 1 – 3 pages at a time, but not more.

Layout
Design
Call to Actions
Content
Video
Graphics
Assets
Interior Linking
Galleries
Inline Chat
Custom Web Forms
Quiz/Test/Assessment
Gamification
Promotions
Charts
Tables
Comparisons
Downloadables

Phase 6

Phase 7

Improve Social and Local

It’s time to master your digital footprint which heavily influences your overall domain and page authority rankings, in addition to heavily influences potential customers.

Social Media Marketing

Subscribe to Library of Graphics and DIY
Upgrade to Basic Posting
Upgrade to Custom Posting
Add Boosting
Add Advertising

Local Listings Marketing

Implement Content marketing strategy for Google My Business Account
Implement top 70 Local Listing Directories
Implement Content Marketing Strategy

Phase 7

Phase 8

Customer Appreciation & Rewards

Your database is growing – let’s make sure your customers know how important they are to you. It’s time to implement a customer appreciation and referral rewards program – also known us as a Top of Mind connections strategy.

Choose the number of connections per year or choose the budget and work backwards into the number of TOM Connections.

For example – 12 Touches for $25 a Year could look like this:

On your clients Birthday – they get a Card and some Cake 🙂 in the mail.

Your client receive’s a Postcard with a home maintenance checklist every anniversary day.

January – Happy New Years Card with Repair Promotions
February – We give brownie points for referrals card and brownies
March – #theairyoubreathe Text Campaign with interactive quiz for lead generation
April – April fools day card saying Hey, we tuned up your AC Unit while you are sleeping – Just kidding, it’s time to schedule your tune-up
May – Text message reminder that it’s time to schedule a tuneup if you haven’t already
June – Memorial Day Post Card – Highlighting special discounts for Veterans’s
July – Happy 4th of July – Repair Specials
August – Here’s a water-bottle to tide you over until you give us a call to upgrade that AC System
September – Text messaging saying you hope they love the water-bottle and you greatly appreciate their referrals
October – Post card Tune Up Reminder
November – Winter Replacement Specials
December – Happy Holidays Gift and Card – Referral Rewards Reminder

Phase 8