branding package
basic
branding package
standard
branding package
elite
branding package
platinum
Branding Audit:
Your business needs a brand that clearly showcases your company name. Including a unique symbol or icon helps people easily recognize and connect with your company. This brand should have 2 – 3 html colors that are used throughout all marketing and advertising elements. Your marketing company should help you create a branding requirements document specifying all the required elements to be used when designing or developing any materials for your business. It’s important to use a professional branding company and legal firm to ensure your brand is unique and not subject to any legal suit.
Initial Baseline Assessment – Today’s Date: ________________
Simple Branding Guide: (comprehensive branding guidelines are much more detailed)
| For Web | For Print |
| Color Code (Primary): __________________
Color Code (Accent):__________________ Color Code (Backdrops):________________ Primary Web Safe Font:_________________ Secondary Web Safe Font :______________ Tertiary Web Safe Font : ________________ |
Color Code (Primary):__________________
Color Code (Accent):__________________ Color Code (Backdrops):________________ Primary Font :__________________ Secondary Font :__________________ Tertiary Font :__________________ |
Check all that apply to your business today – meaning, these exist or are valid today.
What Branding Elements do you have for your business?
- Professionally Designed Wordmark (letters)
- Professionally Designed Brandmark (symbol or icon)
- Iconic Logo (Wordmark and Brand Mark)
- List of Color Codes for your Branding Guidelines
- Favicon
- PSD Format File
- PNG Format File / PDF Format File White Background/Black Background
- Vector Format File
- Magnets/Stickers
- Truck Wrap
- Email Signature
- Yard Signs
- Business Cards with logo, phone, website, name, business email
- Letterhead
- Branded Invoices
- Branded Shirts
- Branded Building/Signage
Below are five characteristics of a great logo and some examples.
- Simple. Simple logos are the ones people can recognize as soon as they see them.
- Scalable. A great logo should be simple enough to be able to be scaled down or up and still look good.
- Memorable / Impactful.
- Versatile. Favicon, Mobile Version, Web, Print, Large Format Vector.
- Relevant.
Wordmark Logo
A wordmark, word mark, or logotype is usually a distinct text-only typographic treatment of the name of a company incorporated as a simple graphic treatment to create a clear, visually memorable identity.
- Lettermark Logo
A lettermark is a typography-based logo that’s comprised of a few letters, usually a company’s initials. Thelettermark is all about simplicity.
- Brand Mark logo
Departing from the use of text alone, a brand mark symbol uses a strong graphic, which is often abstract, to highlight an aspect of the product or service the business sells.
