Why do you need to update your website?

HVAC companies have an opportunity to review their website annually to ensure that everything is up-to-date. Websites Refresh Plans help them determine whether there are any updates or additions that should be made and the approximate cost of those changes. Wondering how often you should refresh your website? Refresh your website every 18-24 months. A professional HVAC company that wants to keep its site current and user-friendly should review it at least once a year for updates or changes. Refresh plans help ensure that any new pages, additions, or deletions are accurately listed. Refresh plans are a great way to save money on your website. Refresh Plans save you from guessing how much it’s going to cost when the time comes to refresh your site . Refresh plans vary in price depending on which package you choose and can range from $1,500-$5,000. Refresh plans guarantee that your website will be refreshed with up

Website Refresh Plan

  • Similar to insurance a website refresh plan ensures you get a new website every 2 years or when Google / Theme / Technical changes are significate it warrants redesign and developing the website to be in compliant.
  • Security Issues
  • Theme Compliance Issues
  • Plugin Compatibility
  • New Google Requirements
  • Major WordPress Updates
  • Significant Coding Standards.

In today’s rapidly advancing technology world, with consumers adaptation of new technologies businesses need to keep up just as they do as consumers. Unfortunately, when new technologies emerge, old technologies are retired.  Ultimately this means your website, the associated technologies within your website, the connected technologies to your website all will eventually fail and need replaced. At this point you are looking at an 12 – 24 month life cycle for any piece of technology before performance starts deteriorating and it should be retired and replaced. As long as your web company is part of the emerging technologies and is structured to facilitate this change, having your team of experts who know and maintain your website and are responsible for your marketing performance retire and replace your website is the best course of action.  This is called a Refresh Plan (or insurance), whereas, you have a monthly investment that is always focused on the development of the newest technologies and in the forefront ready to adopt the newest requirements.

Last Year your Website was Redeveloped: ______________

Frequency of Website Changeouts: ___________________